Because the world needs more Daring.

Daring was founded on a single, fundamental belief: if we encourage people to make one simple change, they can change the world. Strong words and a lofty goal to say the least. But that's what makes us Daring. Taking on the insurmountable is Daring. Standing up for what's right is Daring. Seeing the change the world needs and creating a better future is Daring. 

Daring is Caring is our ongoing initiative to improve every aspect of our business to be more sustainable and eco-friendly, and to support like-minded organizations that are Daring to build a brighter future for humankind and our planet. 

We’re Daring to make a difference. And we hope you’ll dare to join us.


For our inaugural partnership, we donated 100% of one month’s proceeds from the sale of our plant-based chicken on to the NAACP Legal Defense Fund, Equal Justice Initiative, and The Okra Project. As a company committed to changing the world, we proudly stand with those who refuse to tolerate violence, inequality and oppression, and who are so vibrantly bringing about the change we need.

Daring to make Black Friday bright.

During a time period where people are bombarded with offers, we took a step back and asked: What if we could offer shoppers something more? For the latest initiative under our Daring is caring platform, we’re going beyond the traditional deal-driven approach, and empowering consumers to make a positive impact in people’s lives with nothing more than a purchase. Our customers get $5 off their order. And we give $5 for every purchase to No Kid Hungry—an inspiring charity providing meals for the children who need them most. Which makes our customers’ plant-based purchase all the more supportive of our mission to build a brighter future—bite by bite.

Partner With Us.

We're always looking for Daring partners. If you're interested in partnering with our Daring is Caring initiative, please contact through the button below.

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